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Start Something That Matters, by Blake Mycoskie
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Review
“A creative and open-hearted business model for our times.”—The Wall Street Journal
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About the Author
In 2006, Blake Mycoskie founded TOMS Shoes with a simple business model: “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.” In 2011, TOMS launched its second One for One product, TOMS Eyewear, which with every pair purchased helps give sight to a person in need by providing medical treatment, prescription glasses, or sight-saving surgery. Mycoskie will be using 50 percent of his proceeds from this book to create the Start Something That Matters Fund, which will support inspired readers in their efforts to make a positive impact on the world. When Blake isn’t working at TOMS, he spends his time reading, writing, fly-fishing, and participating in just about every board sport.
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Product details
Series: Start Something That Matters
Paperback: 224 pages
Publisher: Spiegel & Grau; Reprint edition (May 15, 2012)
Language: English
ISBN-10: 9780812981445
ISBN-13: 978-0812981445
ASIN: 0812981448
Product Dimensions:
5.2 x 0.7 x 8.1 inches
Shipping Weight: 7 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
419 customer reviews
Amazon Best Sellers Rank:
#23,024 in Books (See Top 100 in Books)
Blake (not Tom) Mycloskie has written a short but fairy satisfying book that is part company history and part motivational business guide. The nice twist from Mycloskie's perspective is his belief that we are in an era where private companies can directly address public concerns in a constructive way that is mutually beneficial. Most of his ideas seem to be more geared towards new companies and generating inspiration for a way to serve customers and a charitable cause, but he tries to acknowledge that its never a bad time to do a good thing.The part that I found the most interesting was his description of just how barebones you can (and probably should) be when a company is still struggling make it past year one. His stories of handing off the same phone to different people in the same apartment to "transfer departments" is rather entertaining, and for someone who is still pondering the possibilities, this lays it out pretty plainly. Most people will believe you're the real deal with only a few things, a decent business card, a good website and a clear message. His message about how to treat employees and customers as part of the "family" of the company is also inspiring, he sounds like a great guy to work for or with.I don't much care for the format that Blake borrows from a number of different motivational books where he'll start a chapter out with "let me tell you a story" then give you some anecdote that touches on the topic that he's going to cover in detail in that chapter. Its been done to death and I find most anecdotes to be rather uninteresting (I'm interested in HIS insight, not someone else's story).I would only recommend a buy for someone who finds the TOMS story in itself to be interesting. The overall tone is that of one long motivational speech, which isn't bad at times, but you can get that just about anywhere. I'm glad I got a free review copy. This would make a good library read, but I don't think this book offers enough unique value to warrant purchasing. Its good, with a good message, but not great.
Fabulous book! Really gave me motivation to get my project Arteforelephants (a site that raises money for conservation charities through the sale of fine art) off of the ground! It gave me a ton of information in a relaxed, informal manner. If you are looking for hard core- "How to make a business plan", "How to do a cash flow analysis" type of book than look elsewhere! This book isn't that. I found the best use for this is when I feel overwhelmed by the magnitude of what I am trying to do; I can go back to this book and draw on Blake's words of wisdom and success to keep me going through the "what the heck was I thinkin'?'" times. I hope the author will experience great gratification that his work is out there, germinating a billion side projects!
This book changed my life. Inspired by Mycoskie's brilliant book, I wrote Your Mark On The World.As a mid-career sabbatical, I was living in China, teaching business at South China University of Technology, and trying to decide how to spend the rest of my career. I made it a point to read several books that might help me find some direction, some focus and when I finished reading Start Something that Matters, I began to find some real clarity.Of course, Mycoskie's story begins with the story of how he started Tom's shoes. The book is worth reading just to get that story. Who wouldn't want to launch a successful, $100 million business in a space as crowded as shoes? Reading the story allows you to understand how Mycoskie's world view informs his entrepreneurship to make him a more successful leader, to say nothing of his humanitarian bona fides.The book combines interesting, personal anecdotes with sound business advice, leaving readers confident and ready to step out on their own to do something that matters. Mycoskie's style is a pleasure to read.The book is a great read for anyone interested in business or humanitarian causes. It is a quick read and you won't confuse this with your Management 101 textbook--thank heaven. It's not a soup to nuts "how to" start a business so much as a treatise that will help you find the passion to do what you've always dreamed of doing. The book perfectly executes it's goal.I absolutely recommend this book to anyone with an interest in social entrepreneurship, the fashion industry, marketing, charity or business.
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